The Real Secrets of Great Listing Agents

February 18, 2025 8:21 pm

The secrets of great listing agents are not what you see on reality TV: Elaborate open houses and champagne toasts.

When it comes to listing a home for sale, we do a LOT, but here are some of the really important things that real estate rock stars do for their home sellers.

The Price is Just Right

Pricing is SO critical. No good Realtor wants to miss the mark. A price that is too high will cause the house to languish on the market, face price reductions and attract low-ball offers… if any. While it might sound like a contradiction, pricing high usually nets you a lower price at the finish line.

But a price too low for the market is also bad! First, if the market conditions are not good that low price may not attract a bidding war. It might sell for that too-low price. But more likely, it won’t get that far because sellers usually don’t hire the agent who comes in with a low recommendation.

A great listing broker has the Goldilocks price – just right. To accomplish the Goldilocks price, they need to be very familiar with the inventory. Busy agents who sell a lot of homes do tend to be naturally more familiar with values in the area.

Some unethical agents purposely err on the high side and hope they will still be around when you eventually get down to the right price. Pay close attention to the argument and “comps” supporting the suggested list price.

Lights, Camera, Action!

Once the price is set, it’s showtime! A great listing agent transforms your home into a stage-worthy masterpiece. They’ll advise you on decluttering, staging, and making necessary repairs. They’ll bring in professional photographers to capture your home’s best angles. Shots with an iPhone will not cut it here! Your first impression is likely to be on a phone or computer so it is in everyone’s best interest if it looks great there.

Marketing Maestros

With stunning photos in hand, your listing agent becomes a marketing maestro. They’re not just posting your home on the MLS and calling it a day. They craft compelling ad copy, leverage their professional network, and utilize a multi-channel marketing approach. From social media blitzes to virtual tours, they pull out all the stops to get your home in front of as many eyeballs as possible.

Communication Connoisseurs

Throughout the entire process, a great listing agent is a master communicator. They communicate with you, prospective buyers and their agents. They keep you informed, manage your expectations, and provide updates in a timely fashion so that you can make good decisions. They answer inquiries from buyers and Realtors fast and represent your house in the best light!

Negotiation Ninjas

When the offers start rolling in, your listing agent transforms into a negotiation ninja. They’ll review offers, navigate counteroffers, and handle all the back-and-forth with buyers’ agents. They’re not just looking for the highest price – they’re considering contingencies, timelines, and other factors to ensure you get the best overall deal; a deal that is in line with your priorities.

Problem-Solving Prodigies

Let’s face it – selling a home is not always a smooth road. But fear not! A great listing agent is a problem-solver. Whether it’s a surprise issue uncovered during inspection or a finicky buyer, they’ve got the skills to tackle challenges head-on and keep your sale on track.

Paperwork Wizards

As you approach the finish line, your listing agent dons their paperwork wizard hat. They’ll guide you through the labyrinth of legal documents, disclosures, and contracts. They’re there to explain the fine print, answer your questions, and ensure everything is signed, sealed, and delivered on time.

In the end, a great listing agent is your partner. Next time you are thinking of selling your home, remember – a great listing agent isn’t just a luxury, they’re a necessity. They can get you more money in a more timely fashion and do all of that while also reducing stress.